The voter's guide to election polls / Michael W. Traugott and Paul J. Lavrakas.

By: Contributor(s): Material type: TextPublication details: Lanham : Rowman & Littlefield, c2004.Edition: 3rd edDescription: xvi, 195 p. : ill. ; 24 cmISBN:
  • 0742536114 (cloth : alk. paper)
  • 9780742536111 (cloth : alk. paper)
  • 0742536122 (pbk. : alk. paper)
  • 9780742536128 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HN 90.P8 T73 2004
Online resources:
Contents:
What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HN 90 .P8 T73 2004 (Browse shelf(Opens below)) Available 98636167

Includes bibliographical references and index.

What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?

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