The voter's guide to election polls /
Traugott, Michael W.
The voter's guide to election polls / Michael W. Traugott and Paul J. Lavrakas. - 3rd ed. - Lanham : Rowman & Littlefield, c2004. - xvi, 195 p. : ill. ; 24 cm.
Includes bibliographical references and index.
What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
0742536114 (cloth : alk. paper) 9780742536111 (cloth : alk. paper) 0742536122 (pbk. : alk. paper) 9780742536128 (pbk. : alk. paper)
2004003121
Public opinion--United States.
Public opinion polls.
Election forecasting--United States.
Press and politics--United States.
HN 90.P8 / T73 2004
The voter's guide to election polls / Michael W. Traugott and Paul J. Lavrakas. - 3rd ed. - Lanham : Rowman & Littlefield, c2004. - xvi, 195 p. : ill. ; 24 cm.
Includes bibliographical references and index.
What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
0742536114 (cloth : alk. paper) 9780742536111 (cloth : alk. paper) 0742536122 (pbk. : alk. paper) 9780742536128 (pbk. : alk. paper)
2004003121
Public opinion--United States.
Public opinion polls.
Election forecasting--United States.
Press and politics--United States.
HN 90.P8 / T73 2004