Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.

By: Material type: TextPublication details: New York : Scribner, 2004.Description: ix, 275 p. : ill. ; 24 cmISBN:
  • 068487055X
  • 0684870568 (pbk.)
Other title:
  • Commercialized child and the new consumer culture
Subject(s): LOC classification:
  • HF 5415.33.U6 S355 2004
Online resources:
Contents:
The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.33 .U6 S355 2004 (Browse shelf(Opens below)) Available 98628874

Includes bibliographical references (p. 247-258) and index.

The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.

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