Born to buy : the commercialized child and the new consumer culture /
Schor, Juliet.
Born to buy : the commercialized child and the new consumer culture / Commercialized child and the new consumer culture Juliet B. Schor. - New York : Scribner, 2004. - ix, 275 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-258) and index.
The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
068487055X 0684870568 (pbk.)
2004045411
Child consumers--United States.
Young consumers--United States.
Advertising and children--United States.
Materialism--Social aspects--United States.
Child development--United States.
Children--Social conditions.--United States
Child welfare--United States.
HF 5415.33.U6 / S355 2004
Born to buy : the commercialized child and the new consumer culture / Commercialized child and the new consumer culture Juliet B. Schor. - New York : Scribner, 2004. - ix, 275 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-258) and index.
The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.
068487055X 0684870568 (pbk.)
2004045411
Child consumers--United States.
Young consumers--United States.
Advertising and children--United States.
Materialism--Social aspects--United States.
Child development--United States.
Children--Social conditions.--United States
Child welfare--United States.
HF 5415.33.U6 / S355 2004