The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

By: Material type: TextPublication details: New York : McGraw-Hill, c2013.Description: xxi, 265 p. : ill. ; 23 cmISBN:
  • 9780071801133
  • 0071801138
Subject(s): LOC classification:
  • HF 5415 .S24 2013
Contents:
Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415 .S24 2013 (Browse shelf(Opens below)) Available 98645922

Includes index.

Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.

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