The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /
Safko, Lon.
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko. - New York : McGraw-Hill, c2013. - xxi, 265 p. : ill. ; 23 cm.
Includes index.
Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.
9780071801133 0071801138
Marketing.
Marketing--Technological innovations.
HF 5415 / .S24 2013
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko. - New York : McGraw-Hill, c2013. - xxi, 265 p. : ill. ; 23 cm.
Includes index.
Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.
9780071801133 0071801138
Marketing.
Marketing--Technological innovations.
HF 5415 / .S24 2013