Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.

By: Material type: TextPublication details: Hoboken, N.J. : J. Wiley & Sons, c2003.Description: xi, 260 p. ; 24 cmISBN:
  • 0471369209 (cloth : alk. paper)
Subject(s): LOC classification:
  • HF 5415.33.U6 Q56 2003
Online resources:
Contents:
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.33 .U6 Q56 2003 (Browse shelf(Opens below)) Available 98620240

Includes bibliographical references (p. 249-252) and index.

A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.

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