Just ask a woman : cracking the code of what women want and how they buy /
Quinlan, Mary Lou.
Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan. - Hoboken, N.J. : J. Wiley & Sons, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 249-252) and index.
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
0471369209 (cloth : alk. paper)
2002153132
Women consumers--United States.
Marketing--United States.
Women--Attitudes.--United States
HF 5415.33.U6 / Q56 2003
Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan. - Hoboken, N.J. : J. Wiley & Sons, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 249-252) and index.
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
0471369209 (cloth : alk. paper)
2002153132
Women consumers--United States.
Marketing--United States.
Women--Attitudes.--United States
HF 5415.33.U6 / Q56 2003