ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

By: Material type: TextPublication details: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cmISBN:
  • 9780470827413 (hbk.)
Other title:
  • ROI of social media
  • Return of investment of social media
LOC classification:
  • HF 5415.1265 .P69 2011
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .P69 2011 (Browse shelf(Opens below)) Available 98653055

Includes bibliographical references (p. 279) and index.

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