ROI of $ocial media : how to improve the return on your social marketing investment /
Powell, Guy R.
ROI of $ocial media : how to improve the return on your social marketing investment / ROI of social media Return of investment of social media Guy Powell, Steven Groves, Jerry Dimos. - Singapore : John Wiley & Sons (Asia), c2011. - xviii, 289 p. : ill. ; 24 cm.
Includes bibliographical references (p. 279) and index.
9780470827413 (hbk.)
HF 5415.1265 .P69 2011
ROI of $ocial media : how to improve the return on your social marketing investment / ROI of social media Return of investment of social media Guy Powell, Steven Groves, Jerry Dimos. - Singapore : John Wiley & Sons (Asia), c2011. - xviii, 289 p. : ill. ; 24 cm.
Includes bibliographical references (p. 279) and index.
9780470827413 (hbk.)
HF 5415.1265 .P69 2011