Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

By: Contributor(s): Material type: TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 1994-1995 edDescription: ix, 226 p. : ill., facsims., ports. ; 26 cmISBN:
  • 0256166447
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.13 .M224 1994 (Browse shelf(Opens below)) Available 98629870

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