Applications in basic marketing : clippings from the popular business press /
McCarthy, E. Jerome
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. - 1994-1995 ed. - Burr Ridge, Ill. : Irwin, c1994. - ix, 226 p. : ill., facsims., ports. ; 26 cm.
0256166447
Marketing--Management.
Marketing.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. - 1994-1995 ed. - Burr Ridge, Ill. : Irwin, c1994. - ix, 226 p. : ill., facsims., ports. ; 26 cm.
0256166447
Marketing--Management.
Marketing.