Web marketing for the music business / Tom Hutchison.

By: Material type: TextPublication details: Burlington, MA : Focal Press, 2013.Edition: 2nd edDescription: xii, 292 p. : ill. ; 24 cmISBN:
  • 9780240823706 (paper back)
  • 0240823702 (paper back)
Subject(s): LOC classification:
  • ML 3790 .H986 2013
Contents:
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection ML 3790 .H986 2013 (Browse shelf(Opens below)) Available 98645322

Includes index.

Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.

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