Web marketing for the music business /
Hutchison, Thomas W.
Web marketing for the music business / Tom Hutchison. - 2nd ed. - Burlington, MA : Focal Press, 2013. - xii, 292 p. : ill. ; 24 cm.
Includes index.
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.
9780240823706 (paper back) 0240823702 (paper back)
2012031320
Music trade.
Internet marketing.
ML 3790 / .H986 2013
Web marketing for the music business / Tom Hutchison. - 2nd ed. - Burlington, MA : Focal Press, 2013. - xii, 292 p. : ill. ; 24 cm.
Includes index.
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.
9780240823706 (paper back) 0240823702 (paper back)
2012031320
Music trade.
Internet marketing.
ML 3790 / .H986 2013