Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.

By: Contributor(s): Material type: TextPublication details: [Emmaus, Pa.] : Rodale, c2011.Description: xv, 350 p., [16] p. of plates : ill. (chiefly col.) ; 24 cmISBN:
  • 9781605292885 (hbk : acid-free paper)
  • 1605292885
Subject(s): LOC classification:
  • HD 9199 .U54 S737 2011
Summary: In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 9199 .U54 S737 2011 (Browse shelf(Opens below)) Available 98641067

Includes index.

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

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