Onward : how Starbucks fought for its life without losing its soul /
Schultz, Howard.
Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon. - [Emmaus, Pa.] : Rodale, c2011. - xv, 350 p., [16] p. of plates : ill. (chiefly col.) ; 24 cm.
Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
9781605292885 (hbk : acid-free paper) 1605292885
2011003239
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry--United States.
Coffee--Marketing.--United States
Organizational change--United States.
Leadership--United States.
Restaurateurs--United States--Biography.
HD 9199 .U54 / S737 2011
Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon. - [Emmaus, Pa.] : Rodale, c2011. - xv, 350 p., [16] p. of plates : ill. (chiefly col.) ; 24 cm.
Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
9781605292885 (hbk : acid-free paper) 1605292885
2011003239
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry--United States.
Coffee--Marketing.--United States
Organizational change--United States.
Leadership--United States.
Restaurateurs--United States--Biography.
HD 9199 .U54 / S737 2011