The Steve Jobs way : iLeadership for a new generation / Jay Elliot with William L. Simon.

By: Contributor(s): Material type: TextPublication details: New York, NY : Vanguard Press, c2011.Description: xiv, 242 p. ; 24 cmISBN:
  • 9781593156398 (hardcover : alk. paper)
  • 1593156391 (hardcover : alk. paper)
  • 9781593156640 (e-book)
  • 1593156642 (e-book)
Subject(s): LOC classification:
  • QA 76.2 .J63 E45 2011
Contents:
Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection QA 76.2 .J63 E45 2011 (Browse shelf(Opens below)) Available 98641175

Includes bibliographical references.

Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.

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