The Steve Jobs way : iLeadership for a new generation / Jay Elliot with William L. Simon.
Material type:
TextPublication details: New York, NY : Vanguard Press, c2011.Description: xiv, 242 p. ; 24 cmISBN: - 9781593156398 (hardcover : alk. paper)
- 1593156391 (hardcover : alk. paper)
- 9781593156640 (e-book)
- 1593156642 (e-book)
- QA 76.2 .J63 E45 2011
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | QA 76.2 .J63 E45 2011 (Browse shelf(Opens below)) | Available | 98641175 |
Includes bibliographical references.
Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.
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