The Steve Jobs way : iLeadership for a new generation /
Elliot, Jay.
The Steve Jobs way : iLeadership for a new generation / Jay Elliot with William L. Simon. - New York, NY : Vanguard Press, c2011. - xiv, 242 p. ; 24 cm.
Includes bibliographical references.
Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.
9781593156398 (hardcover : alk. paper) 1593156391 (hardcover : alk. paper) 9781593156640 (e-book) 1593156642 (e-book)
2010049400
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--History.
Computer engineers--United States--Biography.
Businesspeople--United States--Biography.
Computer industry--History.--United States
QA 76.2 .J63 / E45 2011
The Steve Jobs way : iLeadership for a new generation / Jay Elliot with William L. Simon. - New York, NY : Vanguard Press, c2011. - xiv, 242 p. ; 24 cm.
Includes bibliographical references.
Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.
9781593156398 (hardcover : alk. paper) 1593156391 (hardcover : alk. paper) 9781593156640 (e-book) 1593156642 (e-book)
2010049400
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--History.
Computer engineers--United States--Biography.
Businesspeople--United States--Biography.
Computer industry--History.--United States
QA 76.2 .J63 / E45 2011