The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew.

By: Material type: TextPublisher: New York : American Management Association, [2014]Description: xvi, 267 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780814433324
  • 0814433324
Subject(s): LOC classification:
  • HF 5415.1265 .B45 2014
Contents:
Fishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B.
Summary: Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .B45 2014 (Browse shelf(Opens below)) Available 98648275

Includes bibliographical references (pages 243-250) and index.

Fishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B.

Citing enlightening research and real-world examples, this title presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

There are no comments on this title.

to post a comment.