The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony.

By: Material type: TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Description: 242 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781422171769 (alk. paper)
  • 1422171760 (alk. paper)
Subject(s): LOC classification:
  • HF 5415.153 .A566 2014
Contents:
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.153 .A566 2014 (Browse shelf(Opens below)) Available 98646622

Includes bibliographical references and index.

Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

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