The first mile : a launch manual for getting great ideas into the market /
Anthony, Scott D.,
The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony. - 242 pages ; 22 cm
Includes bibliographical references and index.
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781422171769 (alk. paper) 1422171760 (alk. paper)
2013045505
GBB467429 bnb
016737847 Uk
New products.
Technological innovations.
New products.
Technological innovations.
HF 5415.153 .A566 2014
The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony. - 242 pages ; 22 cm
Includes bibliographical references and index.
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781422171769 (alk. paper) 1422171760 (alk. paper)
2013045505
GBB467429 bnb
016737847 Uk
New products.
Technological innovations.
New products.
Technological innovations.
HF 5415.153 .A566 2014