Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.
Material type:
TextPublication details: New York : American Management Association, c2004.Description: ix, 240 p. ; 23 cmISBN: - 0814472583
- BF637.P4 M67 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | BF 637 .P4 M67 2004 (Browse shelf(Opens below)) | Available | 98624916 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| BF 637 .P36 W54 2007 Becoming a professional life coach : lessons from the Institute for Life Coach Training / | BF 637 .P4 L32 2005 Persuasion : the art of getting what you want / | BF 637 .P4 L48 2003 The power of persuasion : how we're bought and sold / | BF 637 .P4 M67 2004 Maximum influence : the 12 universal laws of power persuasion / | BF 637 .P4 S35 2011 Influencing powerful people : engage and command the attention of the decision-makers to get what you need to succeed / | BF 637 .P76 K53 1998 Do it now! : break the procrastination habit / | BF 637 .R57 C37 2008 Take the risk : learning to identify, choose, and live with acceptable risk / |
Includes bibliographical references (p. 221-232) and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
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