Profitable growth is everyone's business : 10 tools you can use Monday morning / Ram Charan.

By: Material type: TextPublication details: New York : Crown Business, c2004.Edition: 1st edDescription: 206 p. : ill. ; 22 cmISBN:
  • 1400051525 (Hardcover)
Subject(s): LOC classification:
  • HD 58.9 .C485 2004
Online resources:
Contents:
How to get more out of what you already have -- The challenge of profitable revenue growth -- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good growth from bad growth -- Leadership for growth : confronting the enemy within -- Accelerating profitable revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if you are in a growth business.
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Includes index.

How to get more out of what you already have -- The challenge of profitable revenue growth -- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good growth from bad growth -- Leadership for growth : confronting the enemy within -- Accelerating profitable revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if you are in a growth business.

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