International advertising : realities and myths / edited by John Philip Jones.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000.Description: 412 p. : ill. ; 24 cmISBN: - 0761912444 (acid-free paper)
- 0761912452 (pbk. : acid-free paper)
- HF 5823 .I59 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5823 .I59 2000 (Browse shelf(Opens below)) | Available | 98620640 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5821 .C32 2003 The future of advertising : new media, new clients, new consumers in the post-television age / | HF 5823 .A1685 2003 Advertising cultures / | HF 5823 .B438 2011 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF 5823 .I59 2000 International advertising : realities and myths / | HF 5823 .R642 2004 The fall of advertising and the rise of PR / | HF 5823 .S4854 2003 Controversies in contemporary advertising / | HF 5825 .S53 2012 Copywriting : successful writing for design, advertising, and marketing / |
Includes bibliographical references and index.
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