International advertising : (Record no. 93739)

MARC details
000 -LEADER
fixed length control field 01194nam a22003374a 4500
001 - CONTROL NUMBER
control field ocm41404332
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990518s2000 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99006528
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912444 (acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912452 (pbk. : acid-free paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780761912446
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780761912446
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780761912446
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780761912446
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 136981
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number .I59 2000
245 00 - TITLE STATEMENT
Title International advertising :
Remainder of title realities and myths /
Statement of responsibility, etc. edited by John Philip Jones.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 412 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comparison advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0656/99 006528-d.html">http://www.loc.gov/catdir/enhancements/fy0656/99 006528-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0656/99 006528-t.html">http://www.loc.gov/catdir/enhancements/fy0656/99 006528-t.html</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5823 .I59 2000 98620640 10/28/2025 48.74 10/28/2025 Book