Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.
Material type:
TextPublication details: Hoboken, N.J. : J. Wiley & Sons, c2003.Description: xi, 260 p. ; 24 cmISBN: - 0471369209 (cloth : alk. paper)
- HF 5415.33.U6 Q56 2003
Contents:
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | HF 5415.33 .U6 Q56 2003 (Browse shelf(Opens below)) | Available | 98620240 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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Includes bibliographical references (p. 249-252) and index.
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
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