Harvard business review on brand management.
Material type:
TextSeries: Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Press, c1952.Description: v, 204 p. : ill. ; 21 cmISBN: - 1578511445 (alk. paper)
- Brand management
- Harvard business review.
- HD 69.B7 H37 1952
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HD 69 .B7 H37 1952 (Browse shelf(Opens below)) | Available | 98620053 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 66 .W538 1997 The magic of team work / | HD 66.2 .C74 2006 Creating high-tech teams : practical guidance on work performance and technology / | HD 66.7 .S46 2007 Senior leadership teams : what it takes to make them great / | HD 69 .B7 H37 1952 Harvard business review on brand management. | HD 69 .B7 L87 2004 Brands : the logos of the global economy / | HD 69 .B7 R537 2002 The 22 immutable laws of branding : how to build a product or service into a world-class brand / | HD 69 .B7 R538 2004 The origin of brands : discover the natural laws of product innovation and business survival / |
Contains articles previously published in the Harvard business review.
Includes index.
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