Harvard business review on brand management.

Harvard business review on brand management. Brand management - Boston, Mass. : Harvard Business School Press, c1952. - v, 204 p. : ill. ; 21 cm. - The Harvard business review paperback series . - Harvard business review paperback series. .

Contains articles previously published in the Harvard business review. Includes index.

1578511445 (alk. paper)

99018899


Brand name products.

HD 69.B7 / H37 1952