The persuaders [videorecording] / directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman, Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff.
Material type:
FilmPublisher number: FRL72303 | PBS VideoPublication details: [Alexandria, Va.] : PBS Video, c2004.Description: 1 videodisc (90 min.) : sd., col. ; 4 3/4 inUniform titles: - Frontline (Television program)
- Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
DVD
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Storms Research Center DVD Collection | DVD HF 5823 .P477 2004 (Browse shelf(Opens below)) | Available | 98622205 |
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Originally broadcast on Nov. 9, 2004 as a segment of: Frontline.
Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli.
Correspondent: Douglas Rushkoff.
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
DVD.
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