The persuaders (Record no. 138926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01766cgm a2200409Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028120622.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vd cvaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050106s2004 vau090 vleng d |
| 001 - CONTROL NUMBER | |
| control field | ocm57189937 |
| 028 40 - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Publisher or distributor number | FRL72303 |
| Source | PBS Video |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 142478 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 142478 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 142478 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| Canceled/invalid control number | (Sirsi) 142478 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GZM |
| Transcribing agency | GZM |
| Modifying agency | OCLCQ |
| -- | WCM |
| -- | VF$ |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | DVD HF 5823 .P477 2004 |
| 245 04 - TITLE STATEMENT | |
| Title | The persuaders |
| Medium | [videorecording] / |
| Statement of responsibility, etc. | directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman, Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Alexandria, Va.] : |
| Name of publisher, distributor, etc. | PBS Video, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 videodisc (90 min.) : |
| Other physical details | sd., col. ; |
| Dimensions | 4 3/4 in. |
| 500 ## - GENERAL NOTE | |
| General note | Originally broadcast on Nov. 9, 2004 as a segment of: Frontline. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Correspondent: Douglas Rushkoff. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | DVD. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Documentary television programs. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Barak. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Rachel Dretzin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soenens, Muriel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rushkoff, Douglas. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | PBS Video. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Frontline (Television program) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | DVD HF 5823 .P477 2004 | 98622205 | 10/28/2025 | 10/28/2025 | Book |