Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Material type: TextPublication details: Boston, Mass. : Harvard Business Review Press, c2011.Edition: Expanded and rev. edDescription: xv, 332 p. : ill. ; 21 cmISBN:
  • 9781422161982 (pbk.)
Subject(s): LOC classification:
  • HC 79 .I55 L48 2011
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HC 79.I55 L48 2011 (Browse shelf(Opens below)) Available 98653072

Includes bibliographical references (p. 287-305) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.

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