Groundswell : winning in a world transformed by social technologies /
Li, Charlene.
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Expanded and rev. ed. - Boston, Mass. : Harvard Business Review Press, c2011. - xv, 332 p. : ill. ; 21 cm.
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
9781422161982 (pbk.)
Online social networks -- Economic aspects.
HC 79 .I55 L48 2011
Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Expanded and rev. ed. - Boston, Mass. : Harvard Business Review Press, c2011. - xv, 332 p. : ill. ; 21 cm.
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
9781422161982 (pbk.)
Online social networks -- Economic aspects.
HC 79 .I55 L48 2011