ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

By: Material type: TextPublication details: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cmISBN:
  • 9780470827413 (hbk.)
Other title:
  • ROI of social media
  • Return of investment of social media
LOC classification:
  • HF 5415.1265 .P69 2011
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