Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi.

By: Material type: TextPublisher: New York : McGraw-Hill Education, 2016Description: xxx, 316 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259589652
  • 125958965X
Subject(s): LOC classification:
  • HF 5415.127 .P8498 2016
Contents:
Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.127 .P8498 2016 (Browse shelf(Opens below)) Available 98650444

Includes bibliographical references and index.

Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement.

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