Content Inc. : (Record no. 136241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02243cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn907445623 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150720s2016 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015021346 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9781259589652 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BTCTA |
| -- | BDX |
| -- | IOV |
| -- | KSU |
| -- | OCLCQ |
| -- | GZT |
| -- | VP@ |
| -- | FM0 |
| -- | CDX |
| -- | VF$ |
| 019 ## - | |
| -- | 922560128 |
| -- | 927394216 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259589652 |
| Qualifying information | (hardcover |
| -- | alkaline paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 125958965X |
| Qualifying information | (hardcover |
| -- | alkaline paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781259589669 |
| Qualifying information | (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)907445623 |
| Canceled/invalid control number | (OCoLC)922560128 |
| -- | (OCoLC)927394216 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 |
| Item number | .P8498 2016 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pulizzi, Joe, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Content Inc. : |
| Remainder of title | how entrepreneurs use content to build massive audiences and create radically successful businesses / |
| Statement of responsibility, etc. | Joe Pulizzi. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 316 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Computer network resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management. |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | HF 5415.127 .P8498 2016 | 98650444 | 10/28/2025 | 13.20 | 10/28/2025 | Book |