The thank you economy / Gary Vaynerchuk.
Material type:
TextPublication details: New York : Harper Business, 2011.Edition: 1st edDescription: xvi, 240 pages, [16] pages of plates : color illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 9780061914188
- 0061914185
- 9780061914249
- 006191424X
- 9780062090003
- 0062090003
- HF 5415.5 .V396 2011
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.5 .V396 2011 (Browse shelf(Opens below)) | Available | 98650510 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.5 .T55 1993 Teamwork for customers : building organizations that take pride in serving / | HF 5415.5 .T66 2013 Terrific! five star customer service : learning about excellent service from special people / | HF 5415.5 .U57 1996 Customers mean business : six steps to building relationships that last / | HF 5415.5 .V396 2011 The thank you economy / | HF 5422 .K717 2015 The middleman economy : how brokers, agents, dealers, and everyday matchmakers create value and profit / | HF 5429 .B718 2001 How to start and run your own retail business : expert advice from a leading business consultant and entrepreneur / | HF 5429 .L487 1991 Retailing / |
Includes bibliographical references.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on ... -- pt. V. How to win in the thank you economy, the quick version.
There are no comments on this title.