The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony.
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Description: 242 pages ; 22 cmContent type: - text
- unmediated
- volume
- 9781422171769 (alk. paper)
- 1422171760 (alk. paper)
- HF 5415.153 .A566 2014
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.153 .A566 2014 (Browse shelf(Opens below)) | Available | 98646622 |
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| HF 5415.13 .W66 2003 The marketing plan : a handbook / | HF 5415.15 .C26 2012 Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / | HF 5415.15 .P56 1952 The experience economy : work is theatre & every business a stage / | HF 5415.153 .A566 2014 The first mile : a launch manual for getting great ideas into the market / | HF 5415.153 .B463 2013 Contagious : why things catch on / | HF 5415.153 .B75 2012 The impact equation : are you making things happen or just making noise? / | HF 5415.153 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / |
Includes bibliographical references and index.
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
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