ACSM's career and business guide for the fitness professional / Neal I. Pire.

By: Contributor(s): Material type: TextPublication details: Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, c2013.Description: xii, 222 p. : ill., maps ; 26 cmISBN:
  • 9781608311958
  • 1608311953
Subject(s): LOC classification:
  • GV 481.4 .P57 2013
Online resources:
Contents:
pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.
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Includes bibliographical references and index.

pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.

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