ACSM's career and business guide for the fitness professional /
Pire, Neal.
ACSM's career and business guide for the fitness professional / Neal I. Pire. - Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, c2013. - xii, 222 p. : ill., maps ; 26 cm.
Includes bibliographical references and index.
pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.
9781608311958 1608311953
2011028228
016031586 Uk
Physical fitness--Vocational guidance--United States.
Physical education and training--Vocational guidance--United States.
Health--Vocational guidance--United States.
Personal trainers--Finance, Personal.
Physical fitness centers--Management.
GV 481.4 .P57 2013
ACSM's career and business guide for the fitness professional / Neal I. Pire. - Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, c2013. - xii, 222 p. : ill., maps ; 26 cm.
Includes bibliographical references and index.
pt. I. The fitness professional's career. The history of a profession -- A fork in the road : technicians and clinicians -- Sales -- Marketing -- Service -- Operations, administration and management -- Business policy development and risk management -- pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner -- Developing a business plan -- Structuring the business plan -- Seveloping a marketing plan -- Seveloping a financial plan -- Selling your dream -- pt. III. Business plan, budgets, and presentation.
9781608311958 1608311953
2011028228
016031586 Uk
Physical fitness--Vocational guidance--United States.
Physical education and training--Vocational guidance--United States.
Health--Vocational guidance--United States.
Personal trainers--Finance, Personal.
Physical fitness centers--Management.
GV 481.4 .P57 2013