Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane, Northeastern University.
Material type:
TextPublisher: Thousand Oaks [California] : SAGE Publications, 2013Edition: Second EditionDescription: xiii, 245 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781452230047 (pbk. : alk. paper)
- 1452230048 (pbk. : alk. paper)
- HF 5415.13 .C676 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.13 .C676 2013 (Browse shelf(Opens below)) | Available | 98645416 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.127 .A54 2008 C.2 The long tail : why the future of business is selling less of more / | HF 5415.127 .P465 1997 Enterprise one to one : tools for competing in the interactive age / | HF 5415.127 .P8498 2016 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / | HF 5415.13 .C676 2013 Marketing for entrepreneurs : concepts and applications for new ventures / | HF 5415.13 .F58 2012 Flux : what marketing managers need to navigate the new environment / | HF 5415.13 .H47 1992 The portable MBA in marketing / | HF 5415.13 .K636 2003 A framework for marketing management / |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
There are no comments on this title.