Marketing for entrepreneurs : (Record no. 132453)

MARC details
000 -LEADER
fixed length control field 01722cam a2200373 i 4500
001 - CONTROL NUMBER
control field ocn808107505
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120817s2013 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012031489
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781452230047
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- UKMGB
-- VF$
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016152746
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452230047 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452230048 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)808107505
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .C676 2013
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crane, Frederick G.
245 10 - TITLE STATEMENT
Title Marketing for entrepreneurs :
Remainder of title concepts and applications for new ventures /
Statement of responsibility, etc. Frederick G. Crane, Northeastern University.
250 ## - EDITION STATEMENT
Edition statement Second Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks [California] :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 245 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business marketing.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.13 .C676 2013 98645416 10/28/2025 43.81 10/28/2025 Book