The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.

By: Contributor(s): Material type: TextSeries: Gartner, Inc./Harvard Business Review Press seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2011.Description: xiii, 252 p. ; 24 cmISBN:
  • 9781422172360 (alk. paper)
  • 1422172368 (alk. paper)
Subject(s): LOC classification:
  • HD 30.19 .B73 2011
Contents:
Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.
Summary: Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
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Includes bibliographical references and index.

Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.

Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

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