The social organization : how to use social media to tap the collective genius of your customers and employees /
Bradley, Anthony J.
The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald. - Boston, Mass. : Harvard Business Review Press, c2011. - xiii, 252 p. ; 24 cm. - Gartner, Inc./Harvard Business Review Press series .
Includes bibliographical references and index.
Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.
Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
9781422172360 (alk. paper) 1422172368 (alk. paper)
2011021190
015841922 Uk
Management--Social aspects.
Social media.
Industrial sociology.
Management--Social aspects.
Industries--Social aspects.
HD 30.19 / .B73 2011
The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald. - Boston, Mass. : Harvard Business Review Press, c2011. - xiii, 252 p. ; 24 cm. - Gartner, Inc./Harvard Business Review Press series .
Includes bibliographical references and index.
Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launching the community -- Guiding from the middle -- Guide the community's purpose -- Guiding the organization -- Becoming a social organization.
Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
9781422172360 (alk. paper) 1422172368 (alk. paper)
2011021190
015841922 Uk
Management--Social aspects.
Social media.
Industrial sociology.
Management--Social aspects.
Industries--Social aspects.
HD 30.19 / .B73 2011