Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
Material type:
TextPublication details: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, c2010.Edition: 3rd edDescription: xiv, 400 p. : ill. ; 25 cmISBN: - 9781444330304 (pbk.)
- 1444330306 (pbk.)
- P 96 .I5 M37 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | P 96 .I5 M37 2010 (Browse shelf(Opens below)) | Available | 98643430 |
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Includes bibliographical references (p. [369]-381) and index.
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
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