Global communication : theories, stakeholders, and trends / Thomas L. McPhail.

By: Material type: TextPublication details: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, c2010.Edition: 3rd edDescription: xiv, 400 p. : ill. ; 25 cmISBN:
  • 9781444330304 (pbk.)
  • 1444330306 (pbk.)
Subject(s): LOC classification:
  • P 96 .I5 M37 2010
Contents:
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection P 96 .I5 M37 2010 (Browse shelf(Opens below)) Available 98643430

Includes bibliographical references (p. [369]-381) and index.

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.

There are no comments on this title.

to post a comment.