The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.

By: Contributor(s): Material type: TextPublication details: Boston : Harvard Business School Press, c1952.Description: xii, 254 p. : ill. ; 24 cmISBN:
  • 0875848192
  • 9780875848198
Subject(s): LOC classification:
  • HF 5415.15 .P56 1952
Contents:
Step right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right.
Summary: "You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--From publisher description.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.15 .P56 1952 (Browse shelf(Opens below)) Available 98641816

"You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--From publisher description.

Includes bibliographical references (p. 207-230) and index.

Step right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right.

There are no comments on this title.

to post a comment.