Marketing ethics / George G. Brenkert.
Material type:
TextSeries: Foundations of business ethicsPublication details: Malden, MA : Blackwell Pub., 2008.Description: xii, 256 p. : ill. ; 24 cmISBN: - 9780631214236 (pbk. : alk. paper)
- 0631214232 (pbk. : alk. paper)
- HF 5415 .B637 2008
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415 .B637 2008 (Browse shelf(Opens below)) | Available | 98635865 |
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Includes bibliographical references (p. [241]-249) and index.
Marketing, ethics, and morality -- The ethical challenges marketing faces -- Thinking about ethics and morality -- Defining marketing -- Marketing as a practical activity -- Towards a marketing ethics framework -- Marketers and their markets -- Marketing and the marketing concept -- Marketing research -- Competitive intelligence -- Segmentation and target marketing -- From product development to distribution -- Product development -- Packaging and labeling -- Pricing -- Distribution -- Promotion: advertising, retailing, and customers -- Advertising -- Retailing -- Customer responsibilities -- Marketing in a global society -- Marketing and other societies -- The expansion of marketing within society: social and political marketing -- Fostering ethical marketing -- Appendices: AMA statement of ethics (adopted in 2004) -- The Hunt-Vitell general theory of marketing ethics -- SCIP code of ethics for competitive intelligence professionals.
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