MARC details
| 000 -LEADER |
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| fixed length control field |
02158cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn149140094 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070816s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007033955 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780631214236 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780631214236 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
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BWK |
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C#P |
| -- |
BWX |
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YDXCP |
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SBM |
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OCLCQ |
| -- |
YBM |
| -- |
LMR |
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TTU |
| -- |
VF$ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780631214236 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0631214232 (pbk. : alk. paper) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000042164799 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
11654363 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)149140094 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 |
| Item number |
.B637 2008 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Brenkert, George G. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing ethics / |
| Statement of responsibility, etc. |
George G. Brenkert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Malden, MA : |
| Name of publisher, distributor, etc. |
Blackwell Pub., |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Foundations of business ethics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (p. [241]-249) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Marketing, ethics, and morality -- |
| Miscellaneous information |
The |
| Title |
ethical challenges marketing faces -- |
| -- |
Thinking about ethics and morality -- |
| -- |
Defining marketing -- |
| -- |
Marketing as a practical activity -- |
| -- |
Towards a marketing ethics framework -- |
| -- |
Marketers and their markets -- |
| -- |
Marketing and the marketing concept -- |
| -- |
Marketing research -- |
| -- |
Competitive intelligence -- |
| -- |
Segmentation and target marketing -- |
| -- |
From product development to distribution -- |
| -- |
Product development -- |
| -- |
Packaging and labeling -- |
| -- |
Pricing -- |
| -- |
Distribution -- |
| -- |
Promotion: advertising, retailing, and customers -- |
| -- |
Advertising -- |
| -- |
Retailing -- |
| -- |
Customer responsibilities -- |
| -- |
Marketing in a global society -- |
| -- |
Marketing and other societies -- |
| Miscellaneous information |
The |
| Title |
expansion of marketing within society: social and political marketing -- |
| -- |
Fostering ethical marketing -- |
| Miscellaneous information |
Appendices: |
| Title |
AMA statement of ethics (adopted in 2004) -- |
| Miscellaneous information |
The |
| Title |
Hunt-Vitell general theory of marketing ethics -- |
| -- |
SCIP code of ethics for competitive intelligence professionals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business intelligence |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business ethics. |