The long tail : why the future of business is selling less of more / Chris Anderson.

By: Material type: TextPublication details: New York : Hyperion, c2008.Edition: 1st pbk. edDescription: xii, 267 p. : ill. ; 21 cmISBN:
  • 9781401309664 (pbk.)
  • 1401309666 (pbk.)
Other title:
  • Why the future of business is selling less of more
  • Future of business is selling less of more
  • Implied title from cover: Longer tail
Subject(s): LOC classification:
  • HF 5415.127 .A54 2008 c.2
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.127 .A54 2008 (Browse shelf(Opens below)) Available 98636972
Book Storms Research Center Main Collection HF 5415.127 .A54 2008 C.2 (Browse shelf(Opens below)) Available 98635117

"With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover.

Includes index.

"Notes on sources and further reading": p. [254]-258

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.

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