The long tail : (Record no. 126172)

MARC details
000 -LEADER
fixed length control field 01859cam a2200433Ia 4500
001 - CONTROL NUMBER
control field ocn233831802
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080714s2008 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008004443
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781401309664
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781401309664
040 ## - CATALOGING SOURCE
Original cataloging agency BKL
Transcribing agency BKL
Modifying agency BAKER
-- YDXCP
-- MIA
-- CUY
-- IQU
-- DPL
-- VF$
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781401309664 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1401309666 (pbk.)
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 12373475
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000043374175
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)233831802
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.127
Item number .A54 2008 c.2
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Chris,
Dates associated with a name 1961-
245 14 - TITLE STATEMENT
Title The long tail :
Remainder of title why the future of business is selling less of more /
Statement of responsibility, etc. Chris Anderson.
246 30 - VARYING FORM OF TITLE
Title proper/short title Why the future of business is selling less of more
246 30 - VARYING FORM OF TITLE
Title proper/short title Future of business is selling less of more
246 1# - VARYING FORM OF TITLE
Display text Implied title from cover:
Title proper/short title Longer tail
250 ## - EDITION STATEMENT
Edition statement 1st pbk. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Hyperion,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 267 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note "Notes on sources and further reading": p. [254]-258
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Technological innovations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.127 .A54 2008 98636972 10/28/2025 8.58 10/28/2025 Book
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.127 .A54 2008 C.2 98635117 10/28/2025 10.85 10/28/2025 Book